JALE | CREATIVE designed and developed brand The Crowns Bespoke Jewelry for its tween division. This included the buildout of linesheets, presentation for Tik Tok partnership, and private label development of “charmed by the crowns” brand for Dillards department store. In addition; a distribution strategy was developed that resulted in 100+ speciality store distribution and 1 department store contract at Von Maur within 1 year of launch of tween division for the brand.